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The e-Commerce Conditions (VirtueMart - HikaShop)

Published in EngageBox
Updated 02 Oct, 2023

In the fast-paced e-commerce world, capturing your visitors' attention and turning them into loyal customers is a top priority. Imagine being able to incentivize your customers to complete their purchase, cross-sell and upsell effectively, increase the average order value, and encourage them to make a larger purchase. EngageBox’s e-commerce conditions for HikaShop and Virtuemart offer precisely that, allowing you to engage your customers more personally and strategically.

TABLE OF CONTENTS

Products in Cart

Trigger a popup when visitors add specific products to their cart.

ecommerce condition products in cart

Use Case

For example, let's say you sell a popular product that often gets added to customers' carts, but they only sometimes complete the purchase. You can create a popup that offers a 10% discount coupon code to those customers who have added that specific product to their cart but still need to check out. This can be a powerful way to convert those abandoned carts into completed purchases.

Cart Items Count

Trigger a popup when the cart's unique products reach a specific threshold.

ecommerce condition products in cart

Use Case

Let's say the retailer has set a threshold of two unique products in the cart to trigger the popup. When the customer adds their second product, the popup shows them the free shipping offer for orders with three or more unique products. This incentivizes the customer to add more products to their cart and increases their chances of making a larger purchase.

Amount in Cart

Trigger a popup when the cart total or subtotal reaches a specific threshold.

ecommerce condition products in cart

Use Case

Imagine a store selling various products, including clothing and accessories. To encourage customers to spend more and make larger purchases, you want to offer a gift with orders over $100. To promote this offer, you can use this condition to create a popup that reminds customers of the gift when their cart reaches the $80 threshold.

Current Product

Trigger a popup when visitors browse specific products.

ecommerce condition products in cart

Use Case

Let's say you sell digital cameras and want to upsell customers viewing a mid-range camera product. With this condition, you can set up a popup to display when the visitor is viewing the mid-range camera product page. The popup can recommend an upsell product, such as a higher-end camera with more advanced features and capabilities. This increases the average order value of your customers and generates more revenue for your site.

Current Product Category

Trigger a popup when visitors browse products from specific categories.

ecommerce condition products in cart

Use Case

Consider a scenario where you sell skincare products and have a category dedicated to face moisturizers. With this condition, you can create a popup that offers related products that are frequently bought together with face moisturizers. This helps effectively cross-sell complementary products to customers interested in purchasing face moisturizers.

Current Product Price

Trigger a popup when visitors browse products with a specific price threshold.

ecommerce condition products in cart

Use Case

Suppose you run an online store selling various products at different prices. You want to incentivize visitors to purchase more expensive products by discounting them. By setting a threshold price, such as $50, you can only display a popup when the product price exceeds the threshold. This allows you to offer visitors discounts or other incentives considering more expensive purchases.

Current Product Stock

Trigger a popup when visitors browse products with a specific stock threshold.

ecommerce condition products in cart

Use Case

Picture a situation where you want to create a sense of urgency and scarcity around your products to encourage customers to purchase. This condition allows you to trigger a popup based on the current stock quantity of a particular product. For example, suppose you have a popular product with limited stock remaining. In that case, you can create a popup that says "Hurry Up, Limited Items Left!" and display it when the number of items available in the stock is equal to or fewer than five.

Current Category

Trigger a popup when visitors browse specific category list pages.

ecommerce condition products in cart

Use Case

Imagine you run an online fashion store with categories like "Men's Clothing" and "Women's Clothing." With this condition, you can offer a 10% discount to visitors browsing the "Men's Clothing" list page.

Purchased Product

Trigger a popup to customers who have previously purchased a specific product.

ecommerce condition products in cart

Use Case

For instance, imagine you sell skincare products, and one of your customers has previously purchased a moisturizer. You can use this condition to display a popup when the customer visits your website again, offering them a 20% coupon code if they make another purchase. This encourages the customer to return and shop again, making them feel valued as repeat customers.

Note: This condition requires the visitor to be logged in.

Last Purchased Date

Trigger a popup to customers whose last purchase was made before a certain period.

ecommerce condition products in cart

Use Case

Suppose you run a subscription-based service where customers pay monthly to access your products or services. With this condition, you can remind customers to renew their subscription before it expires and offer them a discount or an incentive to continue. This way, you can reduce churn and retain more customers in the long run.

Note: This condition requires the visitor to be logged in.

Total Spend

Trigger a popup to customers whose total amount spent reaches a specific threshold.

ecommerce condition products in cart

Use Case

Suppose you would like to reward loyal customers by offering them a 20% coupon code for their next purchase. With this condition, you can display the offer only to customers who have spent more than $500. This helps incentivize customers to make additional purchases, as it rewards them for their loyalty and encourages them to come back and shop with you again.

Note: This condition requires the visitor to be logged in.